Who we are

HISTORY

Impetus Consulting was created in 2004 through the merger of Proximity BBDO Consulting (consulting branch of BBDO, specializing in distribution & retail strategies and sales development) and of CPM Consulting (consulting branch of CPM Group, specializing in sales effectiveness).

OUR MISSION

The objective of Impetus Consulting is to help its clients to identify and activate the reservoirs of growth in their distribution and retail networks.

OUR GROUP

Impetus Consulting is the consulting branch of CPM International, world leading sales development and field marketing agency.

Omnicom Group is a strategic holding company that manages a portfolio of global market leaders with companies that operate in the disciplines of advertising, marketing services, specialty communications, retail and consulting services, interactive/digital media and media buying services.

Omnicom Group includes:
Three global advertising brands : BBDO Worldwide, DDB Worldwide, and TBWA Worldwide.

Leading U.S.-Based National Advertising Agencies

Diversified Agency Services (DAS) : DAS consists of a global enterprise of more than 100 companies that provide services in direct marketing/consultancy, public relations, promotional marketing, and specialty communications.

Omnicom Media Group (OMG) : Omnicom’s leading media agencies are part of OMG. The Group consists of two full service media companies, OMD Worldwide and PHD Network, as well as several media specialist companies.

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